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Profile

Ayodimeji Adeshina, MBA, MFA. User Interface / User Experience Designer | Product Design Architect

I don't work for clients, but with them

In the past 9 years, I've worked with early startups, to shape and grow initial product concepts, and established businesses delivering end-to-end projects and customer-facing designs. I strive for continuous learning through user research and fostering open environments for creative collaboration. Stimulated by bold ideas and lateral thinking, I'm determined to make the world a better place by spending time on challenging problems that deliver a purposeful and meaningful impact.

Please take a look at my Linkedin profile and my Behance portfolio Ayodimeji's Behance Ayodimeji's linkedin

Located in Playa Vista, CA

Education

  • Master of Business Administration in Global Business
    University of Redlands - Redlands, CA
    February 2016 to 2018
  • Master of Fine Arts in User Interface / User Experience Design
    Otis College of Art and Design - Los Angeles, CA
    May 2012 to August 2014
  • Continuing Education in Graphic Design/Advertising
    Otis College of Design - Los Angeles, CA
    September 2010 to May 2012
  • Bachelor of Arts in Communications
    Saint Louis University - Saint Louis, MO
    August 2006 to December 2010
  • Continuing Education in Interactive / Graphic Design
    Artcenter College of Design - Pasadena, CA
    February 2009 to August 2010

External links

Clients

I work with

Tools

Software I use

Work Experience

Director of Design / Lead Product Designer
Ant Transaction Machine (ATM.com) - Newport Beach, CA
September 2019 to Present
  • Ideated and created multiple UX/UI product concepts, enhancing overall user experience.
  • Managed, designed, and mentored a team of exceptional product designers, researchers, and UX writers that have built out world-class consumers experiences on the ATM app. Built out and evolved the cross-functional process of continuous discovery, user research, and usability testing.
  • Drove and executed the vision for ATM user experiences in partnership with cross-functional leaders across product, engineering, marketing, and operations.
  • Developed proposals and business development process, including pitches and presentations to prospective clients.
  • Conceptualized original ideas that brought simplicity and user-friendliness to complex design roadblocks.
  • Collaborated with cross-functional teams improving existing and new products from conception to launch with deep empathy for ATM users.
  • Developed and executed multiple solutions to complex product tasks with a deep understanding of the underlying problem that needs to be solved.
  • Brought my passion for the end-user, consumers, and providers, transforming the overall fintech experience.
  • Defined and implemented innovative solutions for digital direction, visuals, and experiences.
Lead Product Designer / eCommerce Website Developer
NIGHT SHIFT - Santa Monica, CA
February 2017 to March 2018 Creative Consultant
Inventmedia Ltd
January 2010 to Present
  • Identified new business opportunities; influencing decision-making, driving productive change, and directing strategic development for multiple clients.
  • Worked across multiple creative channels, including web, print, motion, social media, and interactive projects.
  • Articulated vision and delivered compelling presentations to clients.
  • Revitalized company website.
  • Designed company business cards.
  • Managed overseas clients design request based on CEO's vision.
Senior Product Designer | UI / UX Designer
Fair.com - Santa Monica, CA
May 2018 to December 2018
  • Ideated and created multiple UX/UI product concepts, enhancing overall user experience.
  • Produced complex product requirements and user goals into sketches, wireframes and prototypes; crafting seamless user experiences that highlighted Fair’s capabilities and personality across various applications and platforms.
  • Collaborated closely with a passionate multi-disciplinary team to solve complex design issues and ushering innovative products through to launch.
  • Assessed existing products and advised areas of improvement.
Lead Product Designer / eCommerce Website Developer
NIGHT SHIFT - Santa Monica, CA
February 2017 to March 2018
  • Implemented designs using a variety of web technologies, including HTML, CSS, PHP, and Javascript.
  • Created landing pages for products using the most modern practices that engage the user.
  • Optimized and created websites for responsive design on desktop and mobile.
  • Turned wireframes and mockups into fully functional websites.
  • Provided updates and iterations on websites based on feedback from client and internal team.
  • Designed social media campaigns: Facebook, and Instagram.
  • Worked closely with a team of designers, and marketers.
  • Designed company investor decks, brand deck, and product decks.
User Experience Designer consultant
Senso Laboratories, Inc. - Playa Vista, CA
August 2016 to January 2017
  • Developed and designed company website using a variety of web technologies, including HTML, CSS, PHP, and Javascript.
  • Delivered solutions in the realm of User Experience Design using both traditional waterfall and lean/agile UX methodology.
  • Defined, developed, and documented UX design and interaction requirements / specifications.
  • Implemented visual design concepts.
  • Turned wireframes and mockups into fully functional websites.
  • Deployed usability techniques in user research, problem definition and conceptual design.
UI/UX Designer
Thunderbolt Studios Beverly Hills - Beverly Hills, CA
February 2015 to July 2016
  • Managed a team of 15 on site and international developers, ensuring projects were completed from design concepts to finished products.
  • Delivered solutions in the realm of User Experience Design using both traditional waterfall and lean/agile UX methodology.
  • Utilized strong business and domain acumen to define roadmap and blue- print Design Strategy based on client requirements.
  • Deployed usability techniques in user research, problem definition and conceptual design.
  • Defined, developed, and documented UX design and interaction requirements/ specifications.
  • Generated visual design concepts.
  • Used wire framing, visual design and prototyping tools (Axure, Sketch, Invision, Adobe Creative Cloud -Photoshop, Illustrator, etc.) for detailed design, process, methodology, tools and standard deliverables from a design lifecycle perspective.
  • Utilized practitioner's knowledge on Usability Testing to define evaluate and communicate key performance indicators (KPIs) of User experience.
  • Worked on company investor decks, brand deck, and product decks.
Marketing team leader
Vantage co - Los Angeles, CA
October 2014 to January 2015
  • Created an environment oriented to trust, open communication, creative thinking, and cohesive team effort
  • Provided the team with a vision of the project objectives
  • Lead as a role model to team members
  • Assure the team members have the necessary education and training to effectively participate in the field
  • Provide guidance to the team based on management direction
  • Monitored team members’ participation to ensure the training provided was being put into use
Teaching Assistant
Otis College of Art and Design - Los Angeles, CA
January 2013 to May 2013
  • Assist faculty members with lectures, classroom instruction, exams, record keeping, and other miscellaneous projects.
  • Tutor or mentor students.
  • Obtain materials needed for classes, including texts and other materials.
Youth Coach
AYSO - Los Angeles, CA
August 2012 to December 2012
  • Referee training that teaches not only the letter of the law, but the "Spirit of the Game."
  • Responsible for helping develop and guide players to evolve as soccer
  • Developed players potential.
Graphic Designer
AmaniCoaching
January 2009 to January 2012
Saint Louis, University Missouri
  • Designed company logos
Graphic Designer
Cookie Jar - Los Angeles, CA
August 2011 to October 2011
Los Angeles, California
  • Designed company logos
  • Thoroughly consulted and collaborated with CEO on marketing techniques to rebrand the company
Lab Consultant
Saint Louis University
August 2007 to December 2009
  • Responsible for promptly completing all administrative and/or work order related tasks
  • Utilized software programs (Google Apps, iManger, Internet Nativ Banner)
  • Consulted with customers to ensure expectations matched their needs and wants.
  • Educated customers on the proper and optimal use and care of their product and solutions.
  • Utilized Ubantu for desktop access and reboot computers to factory settings.
  • Sold and recommended appropriate software and products to customers.